From the rule of whites to the rule of browns, it has witnessed it at all times. Royal Enfield, the only machine to have survived more than a century and still owns the title of the leader among all the two wheel vehicles existing in the globe. There have always been two categories of two wheelers (pardon the pun)-The Bullets and the rest. It is the oldest of the lot and is definitely here to stay.
1893 born Enfield Cycle Company under the brand name Royal Enfield aimed to manufacture bicycles which would require human force to bowl down. But, evolution had always been an integral part of the universe. Respecting the evolution theory, in 1901, came the longest-lived motorcycle on road, THE ROYAL ENFIELD BULLETS. Since then, there was no turning back. With an aim to hit the infinity, it successfully won the contract of military motorcycles in Second World War. This lightened up the spark of Royal Enfield Bullets in the business world. From a business man’s view point it turned into money making machine, offering the best engine with a reasonable price. It earned the title of “Middle weight Champions” in the world of bikes. Providing 4 different models: continental- GT, Classic, Electra and thunderbird, RE has top the list of best selling bikes in the last few years surpassing the old best, Harley Davidson. In its selling, 50% increment has been observed from the previous year and its steel leveling up.
Bullets have always been the first choice of every man when it comes to bike. It has also been successful in earning the place of first love in woman’s heart. The stalwart built and simple, yet drop dead gorgeous classic looks makes it even more enthralling. Its appealing post war style makes it the most coveted royal enfield in history. Anyone can recognize a bullet from its thumping (or dug dug) sound which is unique to Royal Enfield Bikes. These are bikes beyond comparison and riding one is an experience in itself.
“A BULLET IS NOT ABOUT GOING FAST OR HAVING FUN,
IT’S A TOY; BUT A SERIOUS ONE.”
Utter Codswallop 